Raymond Legal.

Raymond Legal is a UK law firm for Chinese businesses and individuals working across the UK and Europe. I am upgrading its brand and designed and built its website.

Role: Brand and website
Years: August 2026 to now
Disciplines: Brand, web design, build
Status: Ongoing

FIG. 01Raymond Legal: the website home page, Chinese.

Contents

01 / Overview

Raymond Legal advises Chinese businesses and individuals across the UK and Europe, from company formation and M&A to immigration, employment and IP. It is regulated by the SRA, recommended by Chambers, and has offices in London, Paris and Dublin.

The brief: look as established as the City firms it competes with, and read just as clearly to a founder in Shanghai as to the other side of the table in London.

02 / Brand

Raymond Legal already had a mark, a red and a typeface. The job was to make them work across everything the firm actually sends out: a website, social posts, a brochure, a deck, cards and a Chinese edition of the guidelines.

I wrote the rules down as a system, then built the templates on top of it. One red, one black, one typeface, square corners. Chinese text sits beside the English mark as text, at 0.3em tracking, never as a second logo.

Social

Three formats: an insight post built around one figure, a client quote on the tiled emblem, and a WeChat article cover. The red is the accent; the body text never turns red.

FIG. 02.1Insight post: one figure, one sentence.

FIG. 02.2Client quote on the emblem pattern.

FIG. 02.3WeChat article cover, 900 × 383.

Print

An event poster in the Chinese practice register (four-character headings, no punctuation), a one-page practice fact sheet, and a bilingual business card where the Chinese name leads.

FIG. 02.4Breakfast seminar poster, Chinese.

Brand guidelines, in Chinese

A 20-slide guidelines deck written for the firm’s Chinese partners: the mark, grounds, clear space, type, the three surface structures and misuse. Chinese display type is tracked at 0, never the Latin’s negative tracking, and strings with digits never take the wide tracking.

FIG. 02.7Brand guidelines deck, Chinese: cover.

FIG. 02.8Logo on four grounds, and the dot, ring and badge lockups.

FIG. 02.9The surface grammar: white, red and black fields.

03 / Website

One site in three languages, organised around the ten practice areas so a client can find the right lawyer in two clicks. Each language has its own pages, not a translation layer.

The home page opens on the three offices, then the practice grid on black, then the sectors the firm knows. The firm’s Chinese name, 瑞亦恒律师事务所, appears as text beside the English mark, never as a second logotype.

FIG. 03.1Home, English. Three offices, credentials and the practice grid at 1440px.

FIG. 03.2Home, Chinese. The same structure; Noto Sans SC beside Montserrat.

Three offices, three drawings

The client supplied single-weight line drawings of London, Paris and Dublin, one per office. They are the only illustration on the site and sit on the contact and office pages.

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