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Robin.

Robin helps people prepare for the Life in the UK test, and get to know the country behind it. I designed it and built it for iOS and Android.

Role
Designer and developer
Years
2026
Disciplines
Product design, iOS, Android
Status
Launching Oct 2026
FIG. 01Robin: the Journey, Today and a story card.

01 / Overview

Most Life in the UK apps are question banks. Robin is meant to be something you would open even after you have passed.

The test is the reason people download it. The country is the reason they keep it. So Robin is built as a journey through British history and life, in the reader’s own language first, with the test questions hanging off the stories rather than the other way round.

02 / Product

A journey, not a question bank

The content is laid out as a railway map: five lines, twenty-four stations, from Early Britain to the UK today. Each station is a set of story cards, each card is a date or an idea, and the questions are checked against what the card said. You travel the line; the test follows.

Journey: five lines, twenty-four stations.
FIG. 02.1Journey: five lines, twenty-four stations.
Story card: 1215 and the Magna Carta, bilingual.
FIG. 02.2Story card: 1215 and the Magna Carta, bilingual.
Tea break: five questions, Robin explains the wrong one.
FIG. 02.3Tea break: five questions, Robin explains the wrong one.

A bird that reacts, not a mascot that sits

Robin is drawn in code rather than exported as images, so it has eight states and moves between them: it listens while you read a question, thinks while it checks your answer, celebrates a pass with a hop and goes to sleep on a quiet day. It blinks on its own, follows your cursor, and a tap gets a cheerful chirp. Try it.

Idle
Listening
Thinking
Talking
Done
Error
Sleeping
Tea
Live: move your cursor around and tap a bird.

Your own language first

Robin opens in Chinese, Urdu, Arabic, Hindi or English. The story is told in your language with the English terms you will meet in the test kept in brackets; one tap shows the English alone, another shows them side by side. Urdu runs right to left and the type scales to 200% without breaking the cards.

Choose your language.
FIG. 02.4Choose your language.
Test Day: readiness and your three weakest stations.
FIG. 02.5Test Day: readiness and your three weakest stations.

A passport, not a leaderboard

Every station finished earns a stamp in a passport. Passing a mock test stamps it too. There are no streaks to lose and no points to compare, only a record of where you have been.

The passport: one stamp per station.
FIG. 02.6The passport: one stamp per station.
Mock test results, by line.
FIG. 02.7Mock test results, by line.

Type and colour

Set in Libre Caslon with Noto Serif for Chinese, on paper and ink: the colours of a printed book rather than an app. One orange, from the robin’s breast, marks the thing to do next. The robin itself is drawn in code, so it can blink, hop and carry its cup of tea between screens.

Next case Y.F. Zhang & Co.The making of this brand: the mark, the artefact system, colour, type and applications. Read the case